HOTELIGY BLOG

3 Strategies to Increase Your Hotel's Revenue with a Guest App

October 1, 2024
Guest using the Hoteligy WebApp by the hotel pool

3 Strategies to Increase Your Hotel's Revenue with a Guest App

In the digital age, hotels must leverage technologies that not only enhance the guest experience but also boost revenue. A Guest App is one such essential tool that can make all the difference for your hotel or hotel chain. It's not just an added convenience for guests, but a valuable resource for optimizing services, personalizing the experience, and increasing sales opportunities.

 

In this article, we show you how a Guest App can increase your hotel's revenue with 3 effective strategies.

1. Boost sales with your online store

One of the biggest advantages of integrating an online store into your Guest App is the ability to offer guests a personalized shopping experience. From the app, they can access a variety of products and services without having to go to reception or the restaurant, increasing sales opportunities at any time of day.

Examples of products you can offer:

Room upgrades: During check-in, the app can offer guests room upgrades, generating additional revenue. Exclusive hotel items: From souvenirs to spa products, guests can easily and directly purchase items from their mobile devices. Special service packages: Offering wellness packages, romantic dinners, or local experiences can significantly increase impulse purchases.

Practical strategy:

Use personalized push notifications to remind guests of discounts or products available during their stay. These promotions increase conversions and keep guests informed of offers in real time.

Automated in-stay marketing with the hoteligy web app

2. Increase service bookings with the Guest App

One of the biggest advantages of integrating an online store into your Guest App is the ability to offer guests a personalized shopping experience. From the app, they can access a variety of products and services without having to go to reception or the restaurant, increasing sales opportunities at any time of day.

Additional services that can be booked from the app:

Reservations at hotel restaurants or bars: Offering guests the possibility of booking a table directly from the app, with the option to select special menus or premium drink packages, can increase spending per guest.

Spa and wellness treatments: Automating bookings for massages, facials, and other spa services allows guests to book at their convenience, boosting usage and increasing profitability.

Local activities and excursions: Collaborating with local operators and promoting these activities through the app is a great way to generate commissions and increase revenue without increasing your operating costs.

Practical strategy:

And if you offer complimentary services, you can add upsellingproducts during the booking process. If you offer a discounted bottle of wine to a customer with a dinner package, they're sure to find it irresistible.

room service screen on the hoteligy web app

3. Facilitates instant and frictionless payments

A major advantage of the Guest App is the integration of digital payment methods. Guests can make instant payments for products and services directly from the app, eliminating the hassle of paying in person or waiting in line. This ease of payment increases sales by reducing the barriers to impulse purchases.

Practical strategy:

It offers fast payment methods such as Apple Pay or Google Pay, allowing guests to book and pay for additional services immediately and without complications.

Express digital checkout on the hoteligy web app

Do you want to know how to implement a customized Guest App for your hotel?

Request a demo today and discover how you can increase your revenue and offer an exceptional experience to your guests.

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