In the digital age, hotels must leverage technologies that not only improve their guests’ experience but also increase revenue. A Guest App is both a convenience tool and a valuable resource for optimising services and generating sales opportunities.
Strategy 1: Boost Sales with an Online Store
One of the key advantages of integrating an online store into your Guest App is offering guests personalised shopping experiences accessible directly from their mobile device, without needing to visit reception or the restaurant.
Products you can offer
- Room upgrades — During check-in, offer guests better room categories to generate additional revenue.
- Exclusive hotel items — Sell souvenirs and spa products directly through the app.
- Special service packages — Promote wellness packs, romantic dinners, and local experiences to increase impulse purchases.
Practical strategy
Use personalised push notifications to remind guests of available discounts and products during their stay. Real-time promotions increase conversions.
Strategy 2: Increase Service Bookings
The app allows guests to seamlessly book a variety of hotel and destination services without needing to go to reception.
Available services for booking
- Restaurants and bars — Direct table reservations, selection of special menus, or purchase of premium drinks packages.
- Spa and wellness — Automate bookings for massages, facials, and other treatments, allowing guests to reserve whenever it suits them.
- Local activities and excursions — Partner with local operators and promote activities through the app to earn commissions without increasing operating costs.
Practical strategy
When promoting complementary services, build in upselling opportunities. For example, offer a discounted bottle of wine to guests who already have dinner included in their package.
Strategy 3: Enable Instant, Frictionless Payments
The Guest App integrates digital payment methods, allowing guests to make immediate payments for products and services directly through the application. Removing the friction of in-person payments or queuing significantly increases sales by lowering barriers to impulse purchases.
Practical strategy
Offer quick payment options such as Apple Pay and Google Pay, enabling guests to book and pay for additional services instantly and without hassle.
Want to know how to increase your hotel’s revenue with a personalised Guest App? Request a demo today.
