The Christmas season is one of the most important periods for hotels. Making the most of digital tools during these dates can make the difference between a satisfactory stay and an unforgettable experience.
5 essential strategies for Christmas
1. Publish the Christmas activity programme
Showcase the full festive calendar in the webapp: workshops, shows, events for all ages. When guests can see what’s available in advance, they plan their stay better and make the most of every activity.
2. Share gala menus and activate the booking engine
Christmas Eve and New Year’s Eve are perfect occasions to impress guests with gala dinners. Publish your exclusive menus and activate the reservation system directly in the webapp so that booking a table is instant.
Practical tip: Send notifications in advance reminding guests to book a table, highlighting the star dishes and the exclusive benefits on offer.
3. Activate wine and champagne upselling
The webapp makes it easy to offer premium upgrades such as selected wines or champagne during special dinners, enriching the guest experience while increasing revenue. Showcasing the chef’s or sommelier’s recommendations builds trust and drives sales.
4. Promote activities on digital screens
Use sliders and screensavers on interactive kiosks to continuously promote Christmas activities and services such as spa treatments or special offers. Keeping content constantly updated maintains guest interest throughout their stay.
5. Activate themed Christmas notifications
Send personalised, festive messages about promotions and activities. Strategic notifications — such as post check-in messages or pre-event reminders — keep guests engaged throughout their entire stay.
The result
These strategies not only enhance the guest experience, but also help you increase revenue during the most important season of the year. Sharing information in advance avoids delays and improves overall satisfaction.
