Ancillary Revenue

It is a concept that was born in airlines where complementary products and services are offered in different phases of the customer journey.

The Ryanair company will come to mind for all of us, which from the moment of booking begins to offer services such as insurance, car rental, priority boarding or food and drink menus.

When we talk about how to increase hotel revenue, we always focus on room sales. But we must not forget all the "extras" that we can sell.

This is the sale of additional services such as: Late Check Out, Parking, Spa, Transfers, Romantic Surprises, Excursions, In-House Experiences, etc.

They are the typical services that are not sold if the client does not ask for them.

The sale of these services must be promoted from the moment of the reservation, including them in the package, at the moment of arrival and, obviously, during the guest's stay.

As always, in these last two phases, hotel staff play a key role, but technology can support.

One of the examples is to create an online store of additional services, available through the app for hotels and resorts.

In this way, on the one hand, we promote and make visible these services that often go unnoticed, and on the other hand, by selling these products through the app, We generate a positive impact on the TRevPar of the hotel .