Today today there are numerous solutions and services that offer digital or interactive charts, something that has increased notably with the Covid-19 pandemic, without a doubt many of these services have behind them a powerful and competitive platform that provides added value, but unfortunately in many cases we find solutions that do not contribute anything, and that have been limited to offering QR code and an online PDF. If we take a tour of the restaurants in the area, we will mainly find the second case.
I think there are two very different ways of understanding the digitization or digital transformation. On the one hand, converting something physical into an electronic document (it is enough to scan a letter to convert it into digital) to be able to say that we have digitized something (it is a way of looking at it, although I do not share it), from my point of view of the concept of digitization or digital transformation has to go a little further.
If we digitize a document or information transferring what we already had on paper, we are making a big mistake, we are missing out on all the benefits that digitization can offer, and all the advantages offered by being able to consume information from a mobile device. Although a pdf is a portable document, it is not a document that has been designed to be consumed on mobile devices, much less when we are using the design of a letter in A4 format. A mobile device and the web offer almost endless possibilities that can help improve the user experience far beyond a simple pdf.
When we digitize something, we must focus on digitizing the processes and content, not just the document.
What should a good card system have?
We give you all the keys, discover all the potential of digitizing a letter.
At Hoteligy we always try to go up a level, to offer something different, that's why today we have one of the most complete platforms for letters and QR codes on the market, let's see why.
Adapted content
Digitize all the content separately, which allows us to have a Responsive menu that adapts to the screen of each device, thus being able to consult the information without having to zoom, being able to use the mobile with only one hand.
Filterable by categories
Each dish or product is associated with a category, which later allows the user to filter by what they are really looking for or need. you will be able to consult only the desserts, or only the red wines without having to get lost in all the content. All from a category carousel located at the bottom, easily accessible with the thumb.
Integrated search engine
Does the user want to locate a dish with Seafood or mushrooms? no problem using the search engine just write the word Fruits of the Sea and only all the products that include said word in the title or in the description will be shown, if I want to search for pizzas that have mushrooms, more of the same, write Mushroom in the search engine and we will see all the pizzas with that ingredient.
custom images
We can upload personalized images that represent each category, this will make our menu a little more visual, but if we also want to level up, we can also put personalized photos of each dish. "A picture is worth a thousand words"
Multi-language with automatic detection.
Do you have clients who speak different languages? no problem, we support 11 languages, from Catalan to Chinese.
We hate language selection flags, that's why the platform will automatically detect the user's language (their mobile) to show the menu in their language directly, if we don't have the menu translated in their language, it will be shown by default in English, as the language more international.
Descriptions
Each avocado or product has its own description, which may well be its ingredients or preparation in the food, such as type of grape or origin in the case of wines.
Additionally, we can add a brief description or informative text under the title of the category or section.
Allergens per dish with their icons
We help you to comply with EU Regulation 1169/2011, from our platform you will be able to easily associate allergens to each product, by clicking on each icon the user will be able to see the meaning of each icon in their own language. In addition, we also include icons for Vegetarian, Vegan, Gluten Free or Spicy, for religions we also have a pig icon.
Product Variations
In a restaurant we often find the same product that is sold in different portions or measures, to avoid having to create multiple products, we have incorporated a variations option, which, among other cases, allows you to display:
- The same wine, in price per glass, bottle of 350 or 750ml.
- Beer in Jug or bottle.
- That portion of tapas with the price of a full or half portion.
Notifications by menu
There is always something to communicate to the customer, whether it is a promotion, a star product or reduced hours. That is why when entering each letter you will have the possibility of adding a personalized notification that will appear in the client's own language.
Multi-Rate per product
In a hotel we find multiple rates depending on the client's Regime, so we offer an easy way to associate different prices to each product.
Multiple cards in one place
A restaurant or point of sale always has several menus (Wines, Drinks, Desserts, Children, general…) offering a different QR code for each one would end up being a mess, and putting all the products under the same menu even more so. For this reason we have created an index, which is accessed from the QR code and where all the letters are listed, being able to jump from one letter to another easily.
Order module
Thanks to the order module, customers will be able to process orders directly from the letter, Orders, Buffet… each order will go directly through the assigned printer or ticket printer.
Own Management Panel
Everything in the client part looks very nice, right? but it improves even when you know the management panel, where you can comfortably manage all the cards, all the products and their prices. Is a product sold out, is there no dish? Don't worry, with two simple clicks you can deactivate the product from the customer menu and reactivate it when you can offer it again.
