1. Is continuing with print directories a good decision?
A hotel directory was born with a very practical objective – to provide information to guests about the hotel, its services, menus and information about the environment.
But in reality are they so useful?
High printing costs
Printing room directories turns out to be a considerable expense. How is the hotel ?alive? and it updates its services and schedules, the directories quickly become obsolete. Not only this, but, as it passes through many hands, the directory often has wrinkled, wet or dirty pages, and gives a bad image and welcome to our guests.
If we calculate that the average cost of a printed directory is 30??, a hotel with 100 rooms spends 3000?? annual replacement.
outdated information
If the menu changes, or there is a change in the opening hours of the services, the hotel staff must reprint the additional material, and then go from one room to another replacing the previous information in the guest directory. This leads to outdated information in hotel rooms and dissatisfied guests.
Let's do a test. Go to a room in your hotel and check the directory. How many bugs have you found?
inappropriate format
?It puts it in the directory, but nobody reads it?, say many hoteliers. And our question is – who wants to read a 30 page book on the first day of their vacation? Guests today need information that is organized, at their fingertips, and that doesn't mean spending valuable vacation time finding it.
Not only that, but guests are increasingly susceptible to sustainability policies, and seeing hotels spend paper, ink, and plastic on something that doesn't generate value for them seems like unnecessary waste.
2. What are the benefits of using a digital hotel directory?
3. How can hotels make the most of a digital hotel directory?
Right information to the right people.
4. Does the digital directory help to save costs?
We leave you a statistical data. During 2022, in a 485-room hotel in Tenerife, a total of 920,375 queries were made within the App.
If only a 10% of these consultations had been made by phone or at reception, and if each consultation would consume only 1 minute (which we know is the minimum) of your employees, we are talking about a saving of 1,534 hours per year. If we multiply it by the gross cost of a worker per hour, we would arrive at an amount of 16,873? annual.
Conclusion
If you think that your type of customer is not ready for this digitization step, analyze how many people in your environment learned to use QR?s in record time, during the pandemic. Even the senior client got used to scanning the code to see a restaurant menu or to travel by train.
According to the results of the survey launched to the users of the App, they confirm that thanks to the fact of being able to search for information autonomously, they save time on their vacations, since they avoid queues and long waits at reception.
