Marketing Alberghiero Omnichannel

Marketing in-stay che converte durante il soggiorno

Hotel marketing automation software for in-stay campaigns: push notifiche, popup, email, and WhatsApp. Immediate, programmad, or automated sends by guest journey triggers. Advanced segmentation by room, board, nationality, and sales channel. Pannello di controllo with tempo reale open rates and conversion metrics.

Il problema

Are your guest communications generic and ineffective?

Generic communication

You send the same message to every guest without personalizing by language, room type, or board. The result: low open rates and zero sales impact or cross-selling.

Bad send timing

You promote the spa when the guest just arrived or the ristorante when they already dined. Without guest journey automation, campaigns arrive at the wrong time.

No engagement metrics

You don't know how many ospiti read the notifica, clicked, or converted. Email marketing campaigns without data are campaigns in the dark.

Single channel

You only use email or physical signage. Without push notifiche, popup, or WhatsApp, you're missing the channels with the highest open rates during the stay.

Generic email marketing vs Hoteligy In-Stay

Generic tool Hoteligy
Channels Email only Push, popup, email, WhatsApp — omnichannel communication
Segmentation Manual lists Automatic by PMS: room, board, nationality, sales channel
Automation Basic scheduling Smart triggers: check-in, checkout, prenotaziones, spa
Content Plain text Multilingue, image, actionable button, sondaggio attachment
Metrics Opens only Delivered, opened, clicked, read channel, conversion
Integrazione No PMS Integrated with PMS, sondaggi, ristorante, spa, and chatbot
Personalization Guest name Language, segment, room type, board, and stay moment
Communication channels

Reach the guest through the most effective channel

In-app popup

Pop-up notifica inside the guest webapp.

Notification inbox

Complete history of read and unread notifiche.

Push notifica

Direct notifica to the guest's phone if permissions granted.

Email

Campaign emails with full delivery and open tracking.

WhatsApp

High open-rate additional channel. Coming soon.

Over 500 hotels trust Hoteligy

Send types

Three ways to send guest notifiche

Immediate send

Create the notifica and it sends instantly. Ideal for urgent communications, last-minute announcements, or flash promotions during the stay.

Programmad send

Set exact date and time for delivery. Perfect for promoting the ristorante theme night, entertainment event, or spa offer at the right moment.

Automated send

Triggers automatically based on stay events: hours before or after check-in, checkout, ristorante prenotazione, or spa treatment. Personalized communication with zero manual effort.

Automations

Smart triggers linked to the guest journey

Configure automatic notifiche that fire at the perfect moment. Without manual intervention, each guest receives the right message based on their stay.

X hours before check-in
X hours after check-in
X hours before checkout
X hours after checkout
Before a ristorante prenotazione
After a ristorante prenotazione
Before a spa prenotazione
After a spa treatment
Advanced segmentation

Send the right message to the right guest

Segment each in-stay marketing campaign by multiple PMS criteria to maximize relevance and conversion.

Room type

Sea view, suites, family rooms...

Board type

All-inclusive, full board, room only...

Composition

With children/babies or adults only.

Sales channel

Direct prenotazione, Prenotazione, Expedia...

Nationality

Segment by guest country of origin.

Funzionalità

Everything you need for effective in-stay campaigns

Multilingue content

Title and description in multiple languages. Each guest receives the notifica in their language automatically based on PMS profile.

Image attachment

Include an image in each notifica to increase visual impact of the promotion, event, or communication.

Actionable button

Add a button with custom text and destination URL. Take the guest directly to the prenotazione, menu, or attività you're promoting.

Attach sondaggio or reminder

Link a soddisfazione questionnaire or upcoming prenotazione reminder to any notifica. Direct integrazione with the sondaggi module.

Campaign validity

Set start and expiration dates for each campaign. Notifications stop showing automatically when the promotion expires.

Metrics pannello di controllo

Full tracking: emails delivered, opened, read, clicked, spam, and bounced. Identify which channel each notifica was read on (popup, push, email).

Guaranteed delivery providers

Integrazione with MailerSend and Amazon SES for high-deliverability email sends. No volume limits and no spam issues.

PMS integrazione

Access tempo reale guest data: language, room, board, segment, dates, and prenotaziones. Automatic segmentation and personalization.

Metrics pannello di controllo

Measure the real impact of every guest communication campaign

In-stay marketing dashboard — Hoteligy
Come funziona

See the hotel in-stay marketing software in action

Want to see automated notifica campaigns?

We'll demo it with real resort data.

Richiedi demo
Vantaggi

Cosa ottiene il tuo hotel?

Superior guest engagement

Push notifiche and popup have open rates above 80% compared to 20% for traditional email marketing. Omnichannel communication that reaches the guest when their phone is at hand.

More revenue and cross-selling

Promote the ristorante, spa, escursioni, and upselling at the perfect moment in the guest journey. Each personalized notifica is a direct sales and cross-selling opportunity.

Data-driven decisions

Measure open rates, clicks, and conversion for each hotel marketing campaign. Optimize messages, timing, and segmentation with real metrics.

Ecosistema

The communication engine that connects all modules

In-stay marketing is the distribution channel for sondaggi, prenotazione reminders, ristorante promotions, and chatbot communications.

"In-stay marketing has been a game changer. We send the survey at 48h, the spa reminder the day before, and the restaurant promo at 6pm. All automated, segmented by language, with real metrics."

Marketing Director

5★ Resort, Riviera Maya

Domande frequenti

What send channels does it support?

Popup inside the webapp, push notifica to the phone, email with full tracking, and WhatsApp (coming soon). Each notifica can arrive via one or multiple channels simultaneously.

Can I automate sends?

Yes. Configure automatic triggers: X hours before or after check-in, checkout, ristorante prenotazione, or spa treatment. Notifications send themselves without manual intervention.

How does segmentation work?

Segment by room type (suite, sea view...), board (all-inclusive, half board...), composition (with children or adults only), sales channel (direct, Prenotazione...), and nationality.

Are notifiche multilingue?

Yes. Each notifica can have title and description in multiple languages. The guest receives it automatically in their language based on PMS profile.

What metrics can I see?

Full pannello di controllo with emails delivered, opened, read, clicked, spam, and bounced. Also identifies which channel each notifica was read on (popup, push, or email).

Can I attach a sondaggio to a notifica?

Yes. You can link a soddisfazione questionnaire or upcoming prenotazione reminder directly from the notifica.

Does it have an actionable button?

Yes. Each notifica can include a button with custom text and destination URL. Ideal for taking the guest to a prenotazione, menu, or attività.

What email providers does it use?

MailerSend and Amazon SES, both with guaranteed high deliverability. No volume limits and anti-spam protection.

Do campaigns expire?

Yes. Each campaign has a configurable start and expiration date. Notifications stop showing automatically when the validity period ends.

Can the guest see a notifica history?

Yes. The webapp includes a notifica inbox where the guest can see all notifiche, both read and unread.

Does it integrate with the PMS?

Yes. Accesses guest language, room, board, segment, stay dates, and prenotaziones in tempo reale. All segmentation and personalization is automatic.

How much does the module cost?

Depends on send volume and active channels. The module activates within Hoteligy's CMS 360. Request a custom quote for il tuo hotel or resort.

Turn every stay into a smart hotel marketing campaign

Request a demo and discover how in-stay marketing automation increases revenue, guest engagement, and the overall esperienza dell'ospite.

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