Marketing Hoteleiro Omnichannel

Marketing in-stay que converte durante a estadia

Hotel marketing automation software for in-stay campaigns: push notificações, popup, email, and WhatsApp. Immediate, scheduled, or automated sends by guest journey triggers. Advanced segmentation by room, board, nationality, and sales channel. Dashboard with tempo real open rates and conversion metrics.

O problema

Are your guest communications generic and ineffective?

Generic communication

You send the same message to every guest without personalizing by language, room type, or board. The result: low open rates and zero sales impact or cross-selling.

Bad send timing

You promote the spa when the guest just arrived or the restaurante when they already dined. Without guest journey automation, campaigns arrive at the wrong time.

No engagement metrics

You don't know how many hóspedes read the notificação, clicked, or converted. Email marketing campaigns without data are campaigns in the dark.

Single channel

You only use email or physical signage. Without push notificações, popup, or WhatsApp, you're missing the channels with the highest open rates during the stay.

Generic email marketing vs Hoteligy In-Stay

Generic tool Hoteligy
Channels Email only Push, popup, email, WhatsApp — omnichannel communication
Segmentation Manual lists Automatic by PMS: room, board, nationality, sales channel
Automation Basic scheduling Smart triggers: check-in, checkout, reservas, spa
Content Plain text Multilingual, image, actionable button, inquérito attachment
Metrics Opens only Delivered, opened, clicked, read channel, conversion
Integration No PMS Integrated with PMS, inquéritos, restaurante, spa, and chatbot
Personalization Guest name Language, segment, room type, board, and stay moment
Communication channels

Reach the guest through the most effective channel

In-app popup

Pop-up notificação inside the guest webapp.

Notification inbox

Complete history of read and unread notificações.

Push notificação

Direct notificação to the guest's phone if permissions granted.

Email

Campaign emails with full delivery and open tracking.

WhatsApp

High open-rate additional channel. Coming soon.

Over 500 hotels trust Hoteligy

Send types

Three ways to send guest notificações

Immediate send

Create the notificação and it sends instantly. Ideal for urgent communications, last-minute announcements, or flash promotions during the stay.

Scheduled send

Set exact date and time for delivery. Perfect for promoting the restaurante theme night, entertainment event, or spa offer at the right moment.

Automated send

Triggers automatically based on stay events: hours before or after check-in, checkout, restaurante reserva, or spa treatment. Personalized communication with zero manual effort.

Automations

Smart triggers linked to the guest journey

Configure automatic notificações that fire at the perfect moment. Without manual intervention, each guest receives the right message based on their stay.

X hours before check-in
X hours after check-in
X hours before checkout
X hours after checkout
Before a restaurante reserva
After a restaurante reserva
Before a spa reserva
After a spa treatment
Advanced segmentation

Send the right message to the right guest

Segment each in-stay marketing campaign by multiple PMS criteria to maximize relevance and conversion.

Room type

Sea view, suites, family rooms...

Board type

All-inclusive, full board, room only...

Composition

With children/babies or adults only.

Sales channel

Direct reserva, Booking, Expedia...

Nationality

Segment by guest country of origin.

Funcionalidades

Everything you need for effective in-stay campaigns

Multilingual content

Title and description in multiple languages. Each guest receives the notificação in their language automatically based on PMS profile.

Image attachment

Include an image in each notificação to increase visual impact of the promotion, event, or communication.

Actionable button

Add a button with custom text and destination URL. Take the guest directly to the reserva, menu, or atividade you're promoting.

Attach inquérito or reminder

Link a satisfaction questionnaire or upcoming reserva reminder to any notificação. Direct integração with the inquéritos module.

Campaign validity

Set start and expiration dates for each campaign. Notifications stop showing automatically when the promotion expires.

Metrics painel de controlo

Full tracking: emails delivered, opened, read, clicked, spam, and bounced. Identify which channel each notificação was read on (popup, push, email).

Guaranteed delivery providers

Integration with MailerSend and Amazon SES for high-deliverability email sends. No volume limits and no spam issues.

PMS integração

Access tempo real guest data: language, room, board, segment, dates, and reservas. Automatic segmentation and personalization.

Metrics painel de controlo

Measure the real impact of every guest communication campaign

In-stay marketing dashboard — Hoteligy
Como funciona

See the hotel in-stay marketing software in action

Want to see automated notificação campaigns?

We'll demo it with real resort data.

Pedir demo
Benefícios

O que ganha o seu hotel?

Superior guest engagement

Push notificações and popup have open rates above 80% compared to 20% for traditional email marketing. Omnichannel communication that reaches the guest when their phone is at hand.

More revenue and cross-selling

Promote the restaurante, spa, excursões, and upselling at the perfect moment in the guest journey. Each personalized notificação is a direct sales and cross-selling opportunity.

Data-driven decisions

Measure open rates, clicks, and conversion for each hotel marketing campaign. Optimize messages, timing, and segmentation with real metrics.

"In-stay marketing has been a game changer. We send the survey at 48h, the spa reminder the day before, and the restaurant promo at 6pm. All automated, segmented by language, with real metrics."

Marketing Director

5★ Resort, Riviera Maya

Perguntas frequentes

What send channels does it support?

Popup inside the webapp, push notificação to the phone, email with full tracking, and WhatsApp (coming soon). Each notificação can arrive via one or multiple channels simultaneously.

Can I automate sends?

Yes. Configure automatic triggers: X hours before or after check-in, checkout, restaurante reserva, or spa treatment. Notifications send themselves without manual intervention.

How does segmentation work?

Segment by room type (suite, sea view...), board (all-inclusive, half board...), composition (with children or adults only), sales channel (direct, Booking...), and nationality.

Are notificações multilingue?

Yes. Each notificação can have title and description in multiple languages. The guest receives it automatically in their language based on PMS profile.

What metrics can I see?

Full painel de controlo with emails delivered, opened, read, clicked, spam, and bounced. Also identifies which channel each notificação was read on (popup, push, or email).

Can I attach a inquérito to a notificação?

Yes. You can link a satisfaction questionnaire or upcoming reserva reminder directly from the notificação.

Does it have an actionable button?

Yes. Each notificação can include a button with custom text and destination URL. Ideal for taking the guest to a reserva, menu, or atividade.

What email providers does it use?

MailerSend and Amazon SES, both with guaranteed high deliverability. No volume limits and anti-spam protection.

Do campaigns expire?

Yes. Each campaign has a configurable start and expiration date. Notifications stop showing automatically when the validity period ends.

Can the guest see a notificação history?

Yes. The webapp includes a notificação inbox where the guest can see all notificações, both read and unread.

Does it integrate with the PMS?

Yes. Accesses guest language, room, board, segment, stay dates, and reservas in tempo real. All segmentation and personalization is automatic.

How much does the module cost?

Depends on send volume and active channels. The module activates within Hoteligy's CMS 360. Request a custom quote for o seu hotel or resort.

Turn every stay into a smart hotel marketing campaign

Request a demo and discover how in-stay marketing automation increases revenue, guest engagement, and the overall experiência do hóspede.

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